MyEdu Indonesia as an Edutech Startup Institution, Participates in the Indonesian Government’s Education Program

Jakarta — Users of technology education services (edutech) are increasing in line with the implementation of learning at home to prevent the spread of the virus in the midst of the Covid-19 pandemic in the country today. One of the start-up companies that provide these services is MyEdu Indonesia with a legal entity PT. Cerdaskan Anak Bangsa. The company through its official website claims to be the first formal and informal education established in the style of an edutech startup in Indonesia.

According to the Head of Education MyEdu Indonesia Pahrizan, the presence of MyEdu cannot be separated from the existence of online school learning methods that have been implemented by the government since the beginning of the pandemic, student learning habits have been formed with independent learning styles and prioritize skill activities.

MyEdu, which was launched on August 17, 2020 or in the midst of the Covid-19 pandemic, has not even been established for a year and has registered 1000 users for Homeschooling, Bimbel Champion, and Institute students. “MyEdu Indonesia wants to scale up teaching staff in conducting online and offline learning, so we pioneered a routine evaluation system for teaching staff according to feedback from users, namely students and parents,” he said.

Meanwhile, MyEdu Indonesia Chief Executive Officer (CEO), Gorbiyan Khurmaini added that since registration was opened from August 2020 until new student registration for the 2021/2022 academic year, MyEdu continued to experience a 4-fold increase in the number of monthly registrants. He said that the strategy the company carried out at the beginning of this school year was to attract more users, add educational institution partners and improve various features in the application.

“We at MyEdu also open opportunities for various partners to realize the mission of educating the nation’s children, both individuals and institutions that are concerned with education".

According to our monitoring from the official website and social media, in terms of marketing content, this edutech company is very creative, up-to-date, and can attract school-age users. So that the choice of determining educational institutions can be more numerous and broad. In addition, there are many additional interesting extracurricular learning including tahfizh, graphic design, english club, programming, entrepreneur and others.

For MyEdu itself already has a distribution of users in all major cities in Indonesia. Starting from Jabodetabek, Bandung, Surabaya, Pontianak, Makassar to Jayapura. So that the government’s program to create accelerated distribution of education in Indonesia will be quickly achieved. In less than a year, the spread of MyEdu users is very fast.

These are all effects of homeschooling. In addition, this development was also assisted by the existence of a free internet quota subsidy program by the Ministry of Education and Culture to students and students provided during the pandemic. (wn)



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